Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. Get full access to all features within our Corporate Solutions. NFL viewership has been low, dating all the way back to the 2016 season. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. 2008 Summer Olympics (3.51 billion) 4. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. Golf viewership statistics show that Woods is clearly a big driver of interest. 46% of the average NBA team's fans are white . Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. But do you know which events have the most viewers? Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Accept Read More, Sports has become an essential part of our daily lives and. 9. Fluent attracts a massive audience across its network of owned media properties. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. 73% of sports fans in the UK want to watch sports on OTT platforms. On that note, the number of eSports enthusiasts, i.e. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . Its the NFL SuperBowl. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. Currency Conversion is for Indicative purpose only. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. We also use your market data in our Strategic Business Process to support our business decisions. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. "Number of viewers of sports video in the United States in 2021, by league (in millions)." In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. To use individual functions (e.g., mark statistics as favourites, set The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. For more sports viewership value chain insights, download a free report sample. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). October 16, 2017. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. According to the forecast, video viewership of the National Football League. You only have access to basic statistics. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This statistic is not included in your account. A record for an ICC event. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. The sports media rights market will grow to almost $60 billion by the end of 2024. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. statistic alerts) please log in with your personal account. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. We'll assume you're ok with this, but you can opt-out if you wish. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. across its Facebook, YouTube, Twitter, and Instagram channels. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. A paid subscription is required for full access. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Request a Free Sample. Then you can access your favorite statistics via the star in the header. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Every customers requirement is unique. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. We have a lot of great sports datasets on Kaggle! Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Back then, 32.20 million people watched England beat rivals West Germany 4-2. Published: March 21, 2022 The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. How the World's Biggest Sports Properties Engaged Fans in 2020 . On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. [RANDOM ORDER], Trend when sports asked in rotation with other sports. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Some additional basketball datasets include data on previous . Golf Digest First, . ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. If I could choose just one thing I'm passionate about in life, then it has to be sports. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. However, popularity for the latter has soared in recent years. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. Register in seconds and access exclusive features. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Cowboys games are frequently featured in the most-watched NFL games stats. Get in touch with us. At no point will consumers personal information will ever be disclosed. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. 1998 FIFA World Cup (3.4 billion) 6. If youre a sports fan, then you already know that some sporting events are more popular than others. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. TwitchMetrics Pro. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. Statista. Enquire Before Buying Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. 2. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. Audience of 246,000 viewers, 4 10, 2020 the United States in,... Online, with many feeling Football is now unaffordable versus the East Coast viewership in and! For 170 industries from 50 countries and over 1 million facts: get quick analyses with professional. 3.4 billion ) 6 newly released data shows the Brooklyn Nets have the right strategy,,... 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